What is the primary purpose of the General Price List in the FTC Funeral Rule?

• A. To advertise only the lowest priced services
• B. To provide customers with a binding contract
• C. To disclose prices of goods and services and the basis for those prices
• D. To limit customer choice

Answer: (C)

The main idea here is price transparency. The General Price List is designed to clearly show all the prices for goods and services the funeral home offers and to explain what those prices cover—the basis for each price. This lets consumers see exactly what is included with each item or service (for example, whether embalming, a basic urn or casket, transportation, or other components are included or optional) and how the price was determined. With this up-front, itemized information, you can compare different providers more accurately and avoid hidden charges later. It’s not about advertising the lowest price, nor is the GPL a binding contract or a tool to restrict your choices.