How must a funeral establishment include its name in all advertising?

• A. Exactly as shown on any public sign
• B. Exactly as on file with the coroner/medical examiner's office
• C. Exactly as shown on the records of the County Recorder
• D. Exactly as shown by the Board's (Bureau's) records

Answer: (D)

Advertising must use the exact name the funeral establishment is registered with the licensing Board. That name on the Board’s records is the official identifier of who is licensed and responsible for the services, so it provides a reliable, non-misleading reference for consumers. Using any other name—whether a sign-off, a DBA, or a name found in other public registries—could mislead customers and may violate regulatory rules because it wouldn’t match the Board’s authoritative record. If a DBA is approved by the Board, that DBA must appear in advertising as it is listed in the Board’s records; if not, the advertising should stick to the Board-listed name. This alignment with the Board’s records ensures clarity and accountability across all communications.